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Concept / Creation / Strategy
Services
Bertil Osberg Design provides services reaching from concept studies to complete design proposals.
We can assist in research, ideation, strategic studies, concept development, proportion, complete proposal, validation and design strategy.
We can supply initial design exploration as well as create alternatives to in-house proposals.
We appreciate close co-operation with all functions including Product planning, Market and Engineering in order to establish an efficient “substance from the start” culture.
Our belief is that cross-functional attention is a prerequisite for a successful project completion. We will provide research, sketches, renderings, CAD-models presented in a way that fits your process and meet your expectations.
Directions
Ideation
Explore
Concept
Advance
Design development
Refine
3-D CAD
Communicate
Visualization
Identity
Promotion / Brand
Crossfunctional
Strategic Design
Contact
About
Bertil Osberg has some 25 years of experience from the automotive industry. After an initial engineering degree, Bertil Osberg gained experience from automotive research & development at aerodynamic / climate windtunnels in Sweden and at a proving ground in the south western USA.
Bertil then studied Transportation design at Art Center (Europe), Vevey, Switzerland and graduated from Art Center College of Design, Pasadena, California, USA.
Some years as a consultant followed, working with vehicle design, cars and trucks, for OEMs and suppliers. Then 12 years at the Volvo Cars Design Center, as a permanent employee, developing exterior and interior design for production and concept cars.
Responsible for the strategic (advanced) design phase concerning several production projects and numerous cross-functional platform design optimization concepts & studies.
Acting as a Design Manager at Ford Motor Company’s London based Ingeni studio, developing Interior and Exterior design for Volvo Cars and the rest of the (then) Ford Brand Portfolio; Aston Martin, Ford, Jaguar, Land-Rover, Lincoln and Mercury.
Recent experience from numerous vehicle development programs for manufacturers in Europe and Asia, concerning Design, Brand development, Market research, and Technologies, often regarding alternative fuels & materials and their impact on the Design execution.