Automotive / Transportation / Industrial / Brand / Strategy
- Strategic analysis & planning
- Design identity
- Idea creation
- Concept development
- Design proposals
- 3-D CAD proportion / Design models
- Product promotion
- Design Strategy
- Advanced / Strategic design
Output / Deliveries, Examples;
- Creative research
- Mood / Story boards
- Strategic Plans
- Strategic Studies
- Design Briefs
- Colour & Material (via partner network)
- 3-D Virtual models
- 3-D Physical models (via partner network)
Design activites / Process phases;
Understanding – Identify needs and prerequisites. Strategic analysis. Conduct pre-studies and research. Recognize the end-user, business plan and brand-vision. Agree on time plan and deleveries.
Direction – Clarify selected path. Agree on chosen brief. Specify content and align with strategic planning, business plans and engineering activities. Align goals to ensure a competitive product. Design identity.
Explore –Idea creation, concept development and evaluate conclusions. Dialog with stakeholders. Examine level of innovative content and end-user satisfaction. Early 3-d models can be created for appearance, proportion, communication and cross-functional study reasons.
Advance – Select a main scenario and develop solutions for a stabile base concept. Define the necessities for a competitive physical proportion and aesthetic excellence. Resolve functional aspects. Conduct further commercial and technical alignment.
Refine –Focus on feasibility, design quality and detail execution. Set final concept. Develop final design proposal(s). Specify materials. Approval by stakeholders.
Utilize – Prepare for industrialization. Support Implementation. Verify feasibility and quality.
Promote –Create market awareness regarding the concept / finished product.
Design Strategy – Create a common vision for the future. A successful alignment between Market strategy, Brand values, Engineering and Design in order to facilitate product development of competitive products and create a stronger business case. Assist Management by including Design early in planning and decisions.
Advanced / Strategic Design – Cross-functional studies to highlight development needs in order to secure future competitive products rooted in an understanding of the future society, market place, and technical development.